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委刊一直停留在Ready(就緒),怎麼辦?


委刊一直停留在Ready(就緒),遲遲不肯出現Delivering(放送中),怎麼除錯?

1.應該先從DFP (now Google Ad Manager),還是網頁去確認?

沒有正確答案。建議先從網頁上檢查,運用Google Publisher Console(說明)去確認廣告碼呼叫是否正常。例如廣告碼是否部署妥當。

有時只是工程師還沒換上代碼,這時只要確認放好即可,避免妳在DFP翻來覆去找答案。

近年DFP功能越來越強大,換頁速度也大不如前,需要5-10秒左右,除錯一次若用20頁,光是換頁就要5分鐘,加上檢視每頁平均算1分鐘好了,光單個委刊除錯就要半個小時。

2. 確認廣告代碼呼叫沒問題,下一步?

DFP委刊平均1-4小時內開始跑,建議開始委刊除錯的時刻,在4小時後進行,否則可能根本沒問題,平白浪費除錯時間。

委刊除錯步驟:

(1)  先看素材

- 第三方廣告碼素材: 第一,請跟提供素材的客戶確認,是否開始投遞了。第二,如果是Vast Tag,請用Vast Inspector工具(連結)檢查是否有廣告內容。

- 檔案素材:不會有沒有內容的問題,檢查素材是否Active,是否Approved,尺寸是否正確就行。



- AdX/ASense素材:屬於自動產素材,不會有上述素材問題,常見情況是網頁上ads.txt認證失敗(說明)。

(2)  再看廣告單元的競價委刊

 -  如果遇到包版包量等強大委刊對手,情況允許下先停這些委刊是最快的方法。

等除錯委刊開始跑,再重啟這些對手委刊。

3. 如果上述都沒問題,怎麼做?

與"下一個男人會更好"同樣道理,此時重做一個委刊,往往會神奇解決問題。這就好像iPhone手機當機時,最快的方法是重新開機一樣。

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