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1. 網域問題阻擋廣告投遞

此時,從Develop Tool的Console:可看到 "403 Forbidden"警告,可能原因有:

- Ads.txt
- 網域被列入黑名單
- 網域尚未被平台登記或認證

2. 廣告碼放置錯誤,無法呼叫廣告

從Publisher Console,可以確認這個問題。

3. 委刊競爭問題

DFP(Now Google Ad Manager)使用者,可以檢查該版位其他競價委刊,是否優先性因素,排斥其他委刊投遞。例如包版包量委刊過多時,聯播網或AdSense層級的可用流量就容易消失。

4. 委刊走期問題


5. 素材問題

直售廣告:檢查客戶素材是否有問題。例如Pre-roll的Vast,用Vast Inspector去測試是否有素材投遞。或是display廣告,檢查尺寸等規格問題。

第三方聯播網廣告:跟聯播網確認Fill-rate問題,是否呼叫到該委刊時,容易不吐廣告。若是Pre-Roll同樣可用Vast Inspector來double-check。

6. 無法流向遞補廣告

多個聯播網委刊彼此激烈競價,就容易發生。建議減少委刊數字,並重新檢視委刊層級設定。例如value CPM(面額)就容易排斥掉真正有吐廣告的委刊。




補充一下,還有一種可能性是委刊的鍵值(key value)篩選條件過嚴格,這常發生在廣告主透過DSP投放第三方素材,TA篩選過嚴,不過這不算是空版問題就是了。需要直接與廣告主討論。


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